Cultivate Visibility
With your foundation in place, it’s time to nurture and grow your visibility.
For this Lab, you’ll focus on sharing consistent content via newsletters and, if you choose, blogs—two platforms you control and can use to build lasting connections.
You’ll also conduct an online presence audit to identify gaps and new opportunities.
- Make newsletters and blogs a natural part of your outreach.
- Evaluate your current visibility across platforms and listings.
- Refresh outdated content and clarify your message.
Watch the June 17 Lab replay. Key points:
- Emailing blog posts to your list
- Organizing News, Exhibitions, and Press in your website menu
- Main CTA button on your home page “above the fold”
- More SEO tips
- You don’t get to decide how people will react to your posts. That’s not your job.
- Boost & Bloom Sprint info during the last 10 minutes
Primary Lesson
Supporting Lessons
Actions & Considerations
There is a lot that goes with this lesson. I suggest you start with the audit and then home in on what is most relevant to you now.
Do you need to recharge your newsletters and emails?
Prefer to power up your blog?
Does your website demand your attention before all else? Need to add some SEO? (SEO Challenge is coming up!)
Focus on what makes the most sense now and make time for it.
