Cross-Pollinate + Boost & Bloom Sprint
Between June 18 and this Lab, we’ll run the Boost & Bloom Sprint—an opportunity to generate real marketing momentum. You’ll apply what you’ve learned in a focused push to grow awareness and engage meaningfully.
You don’t have to join us for the sprint to benefit! Just work your way through these lessons.
You don’t need to reinvent your marketing every week. This period is for stretching the impact of your content by transforming it across formats and platforms.
- Repurpose newsletters into social posts, videos, or blog entries.
- Build a content library to reuse over time.
- Share your art stories in multiple formats without starting from scratch.
Watch the July 15 Lab replay. Key points:
- Instagram tips for text on images, main text, hashtags.
- How to add a live link to your IG stories (the only way to add another link on IG).
- How much time to devote to social media? If it’s a main part of your marketing, probably a good amount. Your marketing probably takes up 30-50% of your time. Maybe more when you’re ramping up.
- Making videos for YouTube. Canva was suggested.
- Should you post more about your life in addition to your art (depends on your goals)? And you don’t need a separate account for teaching because your students want to learn from you because of your art. Something I failed to mention: You might want them separate for other reasons—so as not to interfere with images and content meant for art world opportunities.
Primary Lesson
Please note! All of these lessons are being updated and most will be presented as Live Lesson Briefs in June and July of 2025, as noted in our Gatherings.
Additional Lessons
I’m not sure why I added Starting Conversations in here as it is more for in person than online. Think of it as a bonus!
The Boost & Bloom sprint is a wrap!
Thank you for those who joined and supported one another for the duration!
