ESSENTIALS
for Profitable Positioning
September—December 2025
LEARNING CENTER
RESOURCES
To be added as needed.
COMMUNITY
For each Lab, we reflect on the lessons that were activated in the previous Lab and introduce the next topics.
Attraction: Clarify Your Identity
Quick Start & Orientation :: SEPTEMBER 23
Kick off the season by focusing your brand and message, and stay for learning more about how everything works.
Resonance: Refine Your Presence
Lab :: OCTOBER 15
Revisit your statement, bio, and resume—then gear up to introduce yourself and speak about your work with more clarity and confidence.
Conviction: Build Confidence & Convey Value
Lab :: NOVEMBER 11
Check in on how you’re talking about your work, then get ready to price it—and back it up—with clarity and confidence.
Connection: Deepen Trust
Lab :: DECEMBER 10
Reflect on pricing and sales conversations, then strengthen trust with professional follow-up and clear expectations.
