Essentials for Cultivating Connections (and Collectors)

ESSENTIALS

These resources are particular to this season.

Commit to getting better at making connections and presenting ourselves in the best and most professional light.

Seven ways to grow your list and why I focus on attracting rather than getting.

Make sure your collectors, clients, and students are taken care of throughout their contact with you.

We narrowed it down to email newsletter, CTA emails, and real mail.

This season we:

Identified your top prospects and made a plan for staying in touch in Your People Plan.
Focused on growing our lists, while understanding that our lists are more than an email list and quality is more important than quantity.
Designed our customer experience so we can ensure our collectors feel taken care of.
Understood the difference between newsletters and CTA emails and committed to a regular email schedule.
Learned how to personalized relationships for better results.